Mailchimp or Figma?

Which saas & b2b tool brand is right for you?

Figmawins 4 of 7 categories
Mailchimp

Mailchimp

Turn clickers into customers

4.3/5
|68,000 reviews
0
Wins
2001
Founded
mid
Price
WINNER
Figma

Figma

Design. Prototype. Gather feedback.

4.8/5
|45,000 reviews
4
Wins
2012
Founded
mid
Price

Head-to-Head Comparison

82
Features & Functionality
Figma wins
95
90
Ease of Use
90
88
Integrations
88
78
Pricing & Value
Figma wins
82
72
Customer Support
Figma wins
80
75
Scalability
Figma wins
90
85
Security & Compliance
85
Mailchimp

Mailchimp excels at

No category wins in this comparison

Figma

Figma excels at

Features & FunctionalityPricing & ValueCustomer SupportScalability

Pros & Cons

Mailchimp

Mailchimp

Very easy to use
Great free tier
Beautiful templates
Good e-commerce integrations
Gets expensive with growth
Limited automation on lower tiers
Figma

Figma

Real-time multiplayer collaboration
Browser-based—no install required
Industry-leading component/variant system
FigJam whiteboarding included
Requires internet connection
Limited offline mode (improving)

The Bottom Line

Choose Mailchimp if you want...

  • Email marketing beginners
  • Small businesses
  • E-commerce stores
  • Newsletter creators

Choose Figma if you want...

  • Product design teams
  • UI/UX designers
  • Design systems at scale
  • Cross-team collaboration (design + dev)

Our pick: Figma — Better overall scores and stronger performance across key categories.

Real-Time Brand Data

Stock prices, reviews, sentiment & more

Mailchimp

Mailchimp

Free Trial

Try Mailchimp free. No credit card required.

Annual Billing Discount

20% OFF

Save up to 20% when you pay annually.

PricingFeaturesSupportAlternativesIntegration
G2
4.260546164298896
(1,791)
LeaderHigh Performer
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Capterra
4.604637084119462
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TrustpilotGood
3.7409985378936925
(430)
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Last updated: 2026-12-10
Figma

Figma

Free Trial

Try Figma free. No credit card required.

Annual Billing Discount

20% OFF

Save up to 20% when you pay annually.

PricingFeaturesSupportAlternativesIntegration
G2
4.355744303892459
(696)
LeaderHigh Performer
View reviews
Capterra
4.588360176272228
(419)
View reviews
TrustpilotGood
4.107695780245713
(371)
View reviews
Last updated: 2026-12-10