Mailchimp or Amplitude?
Which saas & b2b tool brand is right for you?
Amplitudewins 4 of 7 categories
Mailchimp
Turn clickers into customers
4.3/5
|68,000 reviews2
Wins
2001
Founded
mid
Price
WINNER
Amplitude
Build better products with Amplitude
4.5/5
|18,000 reviews4
Wins
2012
Founded
premium
Price
Head-to-Head Comparison
82
Features & Functionality
Amplitude wins
92
90
Ease of Use
Mailchimp wins
75
88
Integrations
88
78
Pricing & Value
Mailchimp wins
65
72
Customer Support
Amplitude wins
78
75
Scalability
Amplitude wins
92
85
Security & Compliance
Amplitude wins
90
Mailchimp excels at
Ease of UsePricing & Value
Amplitude excels at
Features & FunctionalityCustomer SupportScalabilitySecurity & Compliance
Pros & Cons
Mailchimp
Very easy to use
Great free tier
Beautiful templates
Good e-commerce integrations
Gets expensive with growth
Limited automation on lower tiers
Amplitude
Powerful behavioral analytics
Great experimentation tools
Cross-platform tracking
CDP capabilities
Expensive
Complex setup
The Bottom Line
Choose Mailchimp if you want...
- Email marketing beginners
- Small businesses
- E-commerce stores
- Newsletter creators
Choose Amplitude if you want...
- Enterprise product teams
- Behavioral analytics
- Experimentation
- Cross-platform tracking
Our pick: Amplitude — Better overall scores and stronger performance across key categories. However, Mailchimp is the better choice if you prioritize ease of use or pricing & value.
Real-Time Brand Data
Stock prices, reviews, sentiment & more
Mailchimp
PricingFeaturesSupportAlternativesIntegration
Last updated: 2024-12-10
Amplitude
PricingFeaturesSupportAlternativesIntegration
Last updated: 2024-12-10
