Klaviyo or ConvertKit?
Which saas & b2b tool brand is right for you?
Klaviyowins 4 of 7 categories
WINNER
Klaviyo
Power smarter digital relationships
4.6/5
|28,000 reviews4
Wins
2012
Founded
premium
Price
ConvertKit
The creator marketing platform
4.5/5
|18,000 reviews3
Wins
2013
Founded
mid
Price
Head-to-Head Comparison
92
Features & Functionality
Klaviyo wins
82
80
Ease of Use
ConvertKit wins
90
95
Integrations
Klaviyo wins
80
65
Pricing & Value
ConvertKit wins
80
78
Customer Support
ConvertKit wins
85
90
Scalability
Klaviyo wins
78
88
Security & Compliance
Klaviyo wins
82
Klaviyo excels at
Features & FunctionalityIntegrationsScalabilitySecurity & Compliance
ConvertKit excels at
Ease of UsePricing & ValueCustomer Support
Pros & Cons
Klaviyo
Best-in-class e-commerce integration
Powerful segmentation
Revenue attribution
Great flows/automations
Expensive
E-commerce focused
ConvertKit
Built for creators
Visual automations
Easy to use
Creator network feature
Limited e-commerce features
Basic templates
The Bottom Line
Choose Klaviyo if you want...
- E-commerce brands
- Shopify stores
- DTC companies
- Revenue-focused marketing
Choose ConvertKit if you want...
- Content creators
- Bloggers and writers
- Course creators
- Newsletter writers
Our pick: Klaviyo — Better overall scores and stronger performance across key categories. However, ConvertKit is the better choice if you prioritize ease of use or pricing & value.
Real-Time Brand Data
Stock prices, reviews, sentiment & more
Klaviyo
PricingFeaturesSupportAlternativesIntegration
Last updated: 2024-12-10
ConvertKit
PricingFeaturesSupportAlternativesIntegration
Last updated: 2024-12-10
