Hotjar or Klaviyo?

Which saas & b2b tool brand is right for you?

Klaviyowins 5 of 7 categories
Hotjar

Hotjar

Understand how users behave on your site

4.4/5
|32,000 reviews
2
Wins
2014
Founded
mid
Price
WINNER
Klaviyo

Klaviyo

Power smarter digital relationships

4.6/5
|28,000 reviews
5
Wins
2012
Founded
premium
Price

Head-to-Head Comparison

82
Features & Functionality
Klaviyo wins
92
92
Ease of Use
Hotjar wins
80
78
Integrations
Klaviyo wins
95
85
Pricing & Value
Hotjar wins
65
75
Customer Support
Klaviyo wins
78
78
Scalability
Klaviyo wins
90
82
Security & Compliance
Klaviyo wins
88
Hotjar

Hotjar excels at

Ease of UsePricing & Value
Klaviyo

Klaviyo excels at

Features & FunctionalityIntegrationsCustomer SupportScalabilitySecurity & Compliance

Pros & Cons

Hotjar

Hotjar

Easy to set up
Visual heatmaps
Session recordings
User feedback tools
Limited depth
Sampling on free tier
Klaviyo

Klaviyo

Best-in-class e-commerce integration
Powerful segmentation
Revenue attribution
Great flows/automations
Expensive
E-commerce focused

The Bottom Line

Choose Hotjar if you want...

  • UX research
  • Conversion optimization
  • Website feedback
  • Visual analytics

Choose Klaviyo if you want...

  • E-commerce brands
  • Shopify stores
  • DTC companies
  • Revenue-focused marketing

Our pick: Klaviyo — Better overall scores and stronger performance across key categories. However, Hotjar is the better choice if you prioritize ease of use or pricing & value.

Real-Time Brand Data

Stock prices, reviews, sentiment & more

Hotjar

Hotjar

Free Trial

Try Hotjar free. No credit card required.

Annual Billing Discount

20% OFF

Save up to 20% when you pay annually.

PricingFeaturesSupportAlternativesIntegration
G2
4.63170505557764
(1,189)
LeaderHigh Performer
View reviews
Capterra
4.611198175043513
(334)
View reviews
TrustpilotGood
3.950851179530325
(420)
View reviews
Last updated: 2026-12-10
Klaviyo

Klaviyo

Free Trial

Try Klaviyo free. No credit card required.

Annual Billing Discount

20% OFF

Save up to 20% when you pay annually.

PricingFeaturesSupportAlternativesIntegration
G2
4.698511787807044
(704)
LeaderHigh Performer
View reviews
Capterra
4.708796639888462
(820)
View reviews
TrustpilotGood
3.639298042230535
(327)
View reviews
Last updated: 2026-12-10