Hotjar or Klaviyo?
Which saas & b2b tool brand is right for you?
Klaviyowins 5 of 7 categories
Hotjar
Understand how users behave on your site
4.4/5
|32,000 reviews2
Wins
2014
Founded
mid
Price
WINNER
Klaviyo
Power smarter digital relationships
4.6/5
|28,000 reviews5
Wins
2012
Founded
premium
Price
Head-to-Head Comparison
82
Features & Functionality
Klaviyo wins
92
92
Ease of Use
Hotjar wins
80
78
Integrations
Klaviyo wins
95
85
Pricing & Value
Hotjar wins
65
75
Customer Support
Klaviyo wins
78
78
Scalability
Klaviyo wins
90
82
Security & Compliance
Klaviyo wins
88
Hotjar excels at
Ease of UsePricing & Value
Klaviyo excels at
Features & FunctionalityIntegrationsCustomer SupportScalabilitySecurity & Compliance
Pros & Cons
Hotjar
Easy to set up
Visual heatmaps
Session recordings
User feedback tools
Limited depth
Sampling on free tier
Klaviyo
Best-in-class e-commerce integration
Powerful segmentation
Revenue attribution
Great flows/automations
Expensive
E-commerce focused
The Bottom Line
Choose Hotjar if you want...
- UX research
- Conversion optimization
- Website feedback
- Visual analytics
Choose Klaviyo if you want...
- E-commerce brands
- Shopify stores
- DTC companies
- Revenue-focused marketing
Our pick: Klaviyo — Better overall scores and stronger performance across key categories. However, Hotjar is the better choice if you prioritize ease of use or pricing & value.
Real-Time Brand Data
Stock prices, reviews, sentiment & more
Hotjar
PricingFeaturesSupportAlternativesIntegration
Last updated: 2024-12-10
Klaviyo
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Last updated: 2024-12-10
