Hotjar or Gusto?
Which saas & b2b tool brand is right for you?
Gustowins 5 of 7 categories
Hotjar
Understand how users behave on your site
4.4/5
|32,000 reviews2
Wins
2014
Founded
mid
Price
WINNER
Gusto
The people platform for growing businesses
4.6/5
|35,000 reviews5
Wins
2011
Founded
mid
Price
Head-to-Head Comparison
82
Features & Functionality
Gusto wins
88
92
Ease of Use
Gusto wins
95
78
Integrations
Gusto wins
85
85
Pricing & Value
Hotjar wins
82
75
Customer Support
Gusto wins
85
78
Scalability
Hotjar wins
75
82
Security & Compliance
Gusto wins
88
Hotjar excels at
Pricing & ValueScalability
Gusto excels at
Features & FunctionalityEase of UseIntegrationsCustomer SupportSecurity & Compliance
Pros & Cons
Hotjar
Easy to set up
Visual heatmaps
Session recordings
User feedback tools
Limited depth
Sampling on free tier
Gusto
Dead-simple payroll
Automatic tax filing
Great benefits options
Modern, clean UI
US-only payroll
Limited HRIS features
The Bottom Line
Choose Hotjar if you want...
- UX research
- Conversion optimization
- Website feedback
- Visual analytics
Choose Gusto if you want...
- Small businesses (1-200)
- First-time payroll
- US payroll
- Benefits administration
Our pick: Gusto — Better overall scores and stronger performance across key categories. However, Hotjar is the better choice if you prioritize pricing & value or scalability.
Real-Time Brand Data
Stock prices, reviews, sentiment & more
Hotjar
PricingFeaturesSupportAlternativesIntegration
Last updated: 2024-12-10
Gusto
PricingFeaturesSupportAlternativesIntegration
Last updated: 2024-12-10
