Hotjar or Figma?

Which saas & b2b tool brand is right for you?

Figmawins 5 of 7 categories
Hotjar

Hotjar

Understand how users behave on your site

4.4/5
|32,000 reviews
2
Wins
2014
Founded
mid
Price
WINNER
Figma

Figma

Design. Prototype. Gather feedback.

4.8/5
|45,000 reviews
5
Wins
2012
Founded
mid
Price

Head-to-Head Comparison

82
Features & Functionality
Figma wins
95
92
Ease of Use
Hotjar wins
90
78
Integrations
Figma wins
88
85
Pricing & Value
Hotjar wins
82
75
Customer Support
Figma wins
80
78
Scalability
Figma wins
90
82
Security & Compliance
Figma wins
85
Hotjar

Hotjar excels at

Ease of UsePricing & Value
Figma

Figma excels at

Features & FunctionalityIntegrationsCustomer SupportScalabilitySecurity & Compliance

Pros & Cons

Hotjar

Hotjar

Easy to set up
Visual heatmaps
Session recordings
User feedback tools
Limited depth
Sampling on free tier
Figma

Figma

Real-time multiplayer collaboration
Browser-based—no install required
Industry-leading component/variant system
FigJam whiteboarding included
Requires internet connection
Limited offline mode (improving)

The Bottom Line

Choose Hotjar if you want...

  • UX research
  • Conversion optimization
  • Website feedback
  • Visual analytics

Choose Figma if you want...

  • Product design teams
  • UI/UX designers
  • Design systems at scale
  • Cross-team collaboration (design + dev)

Our pick: Figma — Better overall scores and stronger performance across key categories. However, Hotjar is the better choice if you prioritize ease of use or pricing & value.

Real-Time Brand Data

Stock prices, reviews, sentiment & more

Hotjar

Hotjar

Free Trial

Try Hotjar free. No credit card required.

Annual Billing Discount

20% OFF

Save up to 20% when you pay annually.

PricingFeaturesSupportAlternativesIntegration
G2
4.783523040682443
(1,668)
LeaderHigh Performer
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Capterra
4.547214016063553
(991)
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TrustpilotGood
3.8454077766720864
(361)
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Last updated: 2026-12-10
Figma

Figma

Free Trial

Try Figma free. No credit card required.

Annual Billing Discount

20% OFF

Save up to 20% when you pay annually.

PricingFeaturesSupportAlternativesIntegration
G2
4.577940104775437
(1,763)
LeaderHigh Performer
View reviews
Capterra
4.736708474726277
(367)
View reviews
TrustpilotGood
4.557980054398914
(194)
View reviews
Last updated: 2026-12-10