Hotjar or Figma?
Which saas & b2b tool brand is right for you?
Figmawins 5 of 7 categories
Hotjar
Understand how users behave on your site
4.4/5
|32,000 reviews2
Wins
2014
Founded
mid
Price
WINNER
Figma
Design. Prototype. Gather feedback.
4.8/5
|45,000 reviews5
Wins
2012
Founded
mid
Price
Head-to-Head Comparison
82
Features & Functionality
Figma wins
95
92
Ease of Use
Hotjar wins
90
78
Integrations
Figma wins
88
85
Pricing & Value
Hotjar wins
82
75
Customer Support
Figma wins
80
78
Scalability
Figma wins
90
82
Security & Compliance
Figma wins
85
Hotjar excels at
Ease of UsePricing & Value
Figma excels at
Features & FunctionalityIntegrationsCustomer SupportScalabilitySecurity & Compliance
Pros & Cons
Hotjar
Easy to set up
Visual heatmaps
Session recordings
User feedback tools
Limited depth
Sampling on free tier
Figma
Real-time multiplayer collaboration
Browser-based—no install required
Industry-leading component/variant system
FigJam whiteboarding included
Requires internet connection
Limited offline mode (improving)
The Bottom Line
Choose Hotjar if you want...
- UX research
- Conversion optimization
- Website feedback
- Visual analytics
Choose Figma if you want...
- Product design teams
- UI/UX designers
- Design systems at scale
- Cross-team collaboration (design + dev)
Our pick: Figma — Better overall scores and stronger performance across key categories. However, Hotjar is the better choice if you prioritize ease of use or pricing & value.
Real-Time Brand Data
Stock prices, reviews, sentiment & more
Hotjar
PricingFeaturesSupportAlternativesIntegration
Last updated: 2024-12-10
Figma
PricingFeaturesSupportAlternativesIntegration
Last updated: 2024-12-10
