Figma or HubSpot?
Which saas & b2b tool brand is right for you?
Figmawins 4 of 7 categories
WINNER
Figma
Design. Prototype. Gather feedback.
4.8/5
|45,000 reviews4
Wins
2012
Founded
mid
Price
HubSpot
Grow better with HubSpot
4.5/5
|65,000 reviews3
Wins
2006
Founded
premium
Price
Head-to-Head Comparison
95
Features & Functionality
Figma wins
92
90
Ease of Use
Figma wins
85
88
Integrations
HubSpot wins
90
82
Pricing & Value
Figma wins
65
80
Customer Support
HubSpot wins
88
90
Scalability
Figma wins
88
85
Security & Compliance
HubSpot wins
88
Figma excels at
Features & FunctionalityEase of UsePricing & ValueScalability
HubSpot excels at
IntegrationsCustomer SupportSecurity & Compliance
Pros & Cons
Figma
Real-time multiplayer collaboration
Browser-based—no install required
Industry-leading component/variant system
FigJam whiteboarding included
Requires internet connection
Limited offline mode (improving)
HubSpot
Free CRM forever (truly free, no time limit)
Excellent marketing automation workflows
Best-in-class educational content (HubSpot Academy)
User-friendly, intuitive interface
Pricing escalates quickly with contacts
Complex tier structure (Starter/Pro/Enterprise)
The Bottom Line
Choose Figma if you want...
- Product design teams
- UI/UX designers
- Design systems at scale
- Cross-team collaboration (design + dev)
Choose HubSpot if you want...
- SMBs and mid-market companies
- Inbound marketing strategies
- Content marketing teams
- Sales + Marketing alignment
Our pick: Figma — Better overall scores and stronger performance across key categories. However, HubSpot is the better choice if you prioritize integrations or customer support.
Real-Time Brand Data
Stock prices, reviews, sentiment & more
Figma
PricingFeaturesSupportAlternativesIntegration
Last updated: 2024-12-10
HubSpot
$678.45
+1.85%
$32.8B
Market Cap
$726.50
52W High
$391.20
52W Low
Last updated: 2024-12-10
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Pricing concernsFree CRMMarketing automationSalesforce comparisonAcademy certificationsContact limits
Last updated: 2024-12-10
