ConvertKit or HubSpot?

Which saas & b2b tool brand is right for you?

HubSpotwins 5 of 7 categories
ConvertKit

ConvertKit

The creator marketing platform

4.5/5
|18,000 reviews
2
Wins
2013
Founded
mid
Price
WINNER
HubSpot

HubSpot

Grow better with HubSpot

4.5/5
|65,000 reviews
5
Wins
2006
Founded
premium
Price

Head-to-Head Comparison

82
Features & Functionality
HubSpot wins
92
90
Ease of Use
ConvertKit wins
85
80
Integrations
HubSpot wins
90
80
Pricing & Value
ConvertKit wins
65
85
Customer Support
HubSpot wins
88
78
Scalability
HubSpot wins
88
82
Security & Compliance
HubSpot wins
88
ConvertKit

ConvertKit excels at

Ease of UsePricing & Value
HubSpot

HubSpot excels at

Features & FunctionalityIntegrationsCustomer SupportScalabilitySecurity & Compliance

Pros & Cons

ConvertKit

ConvertKit

Built for creators
Visual automations
Easy to use
Creator network feature
Limited e-commerce features
Basic templates
HubSpot

HubSpot

Free CRM forever (truly free, no time limit)
Excellent marketing automation workflows
Best-in-class educational content (HubSpot Academy)
User-friendly, intuitive interface
Pricing escalates quickly with contacts
Complex tier structure (Starter/Pro/Enterprise)

The Bottom Line

Choose ConvertKit if you want...

  • Content creators
  • Bloggers and writers
  • Course creators
  • Newsletter writers

Choose HubSpot if you want...

  • SMBs and mid-market companies
  • Inbound marketing strategies
  • Content marketing teams
  • Sales + Marketing alignment

Our pick: HubSpot — Better overall scores and stronger performance across key categories. However, ConvertKit is the better choice if you prioritize ease of use or pricing & value.

Real-Time Brand Data

Stock prices, reviews, sentiment & more

ConvertKit

ConvertKit

Free Trial

Try ConvertKit free. No credit card required.

Annual Billing Discount

20% OFF

Save up to 20% when you pay annually.

PricingFeaturesSupportAlternativesIntegration
G2
4.245156254468746
(1,250)
LeaderHigh Performer
View reviews
Capterra
4.355634721404324
(999)
View reviews
TrustpilotGood
3.9331798576388897
(382)
View reviews
Last updated: 2024-12-10
HubSpot

HubSpot

$678.45
+1.85%
$32.8B
Market Cap
$726.50
52W High
$391.20
52W Low

Last updated: 2024-12-10

Free CRM Forever

Get started with HubSpot CRM completely free. No credit card, no time limit. Includes contact management, email, and live chat.

20% Off Annual Plans

20% OFF

Save 20% when you pay annually for any Starter, Professional, or Enterprise plan.

Startups Get 90% Off

90% OFF

Eligible startups get 90% off their first year through HubSpot for Startups program.

For eligible startupsClaim offer
Pricing concernsFree CRMMarketing automationSalesforce comparisonAcademy certificationsContact limits
G2
4.4
(12,567)
Leader - Fall 2024Best Support
View reviews
Capterra
4.5
(4,234)
View reviews
TrustpilotAverage
2.8
(1,456)
View reviews
Last updated: 2024-12-10