Ahrefs or Semrush?
Which saas & b2b tool brand is right for you?
Semrushwins 5 of 7 categories
Ahrefs
Everything you need to rank higher & get more traffic
4.7/5
|35,000 reviews1
Wins
2010
Founded
premium
Price
WINNER
Semrush
Get measurable results from online marketing
4.6/5
|42,000 reviews5
Wins
2008
Founded
premium
Price
Head-to-Head Comparison
92
Features & Functionality
Semrush wins
95
82
Ease of Use
Ahrefs wins
75
72
Integrations
Semrush wins
85
60
Pricing & Value
Semrush wins
65
78
Customer Support
Semrush wins
80
85
Scalability
Semrush wins
88
85
Security & Compliance
85
Ahrefs excels at
Ease of Use
Semrush excels at
Features & FunctionalityIntegrationsPricing & ValueCustomer SupportScalability
Pros & Cons
Ahrefs
Best backlink database
Excellent site explorer
Clean, intuitive UI
Accurate data
Expensive
Limited social features
Semrush
Comprehensive SEO toolkit
Excellent competitive data
Regular feature updates
Strong content tools
Expensive
Steep learning curve
The Bottom Line
Choose Ahrefs if you want...
- Link building specialists
- SEO agencies
- Competitor backlink analysis
- Content gap analysis
Choose Semrush if you want...
- SEO professionals
- Digital marketing agencies
- Competitive analysis
- Content marketers
Our pick: Semrush — Better overall scores and stronger performance across key categories. However, Ahrefs is the better choice if you prioritize ease of use.
Real-Time Brand Data
Stock prices, reviews, sentiment & more
Ahrefs
PricingFeaturesSupportAlternativesIntegration
Last updated: 2026-12-10
Semrush
$14.56
+1.60%
$2.1B
Market Cap
$17.89
52W High
$10.45
52W Low
Last updated: 2026-12-10
+74
Score
Backlink analysisKeyword researchCompetitor analysisPriceContent tools
Last updated: 2026-12-10