Ahrefs or Gusto?
Which saas & b2b tool brand is right for you?
Gustowins 5 of 7 categories
Ahrefs
Everything you need to rank higher & get more traffic
4.7/5
|35,000 reviews2
Wins
2010
Founded
premium
Price
WINNER
Gusto
The people platform for growing businesses
4.6/5
|35,000 reviews5
Wins
2011
Founded
mid
Price
Head-to-Head Comparison
92
Features & Functionality
Ahrefs wins
88
82
Ease of Use
Gusto wins
95
72
Integrations
Gusto wins
85
60
Pricing & Value
Gusto wins
82
78
Customer Support
Gusto wins
85
85
Scalability
Ahrefs wins
75
85
Security & Compliance
Gusto wins
88
Ahrefs excels at
Features & FunctionalityScalability
Gusto excels at
Ease of UseIntegrationsPricing & ValueCustomer SupportSecurity & Compliance
Pros & Cons
Ahrefs
Best backlink database
Excellent site explorer
Clean, intuitive UI
Accurate data
Expensive
Limited social features
Gusto
Dead-simple payroll
Automatic tax filing
Great benefits options
Modern, clean UI
US-only payroll
Limited HRIS features
The Bottom Line
Choose Ahrefs if you want...
- Link building specialists
- SEO agencies
- Competitor backlink analysis
- Content gap analysis
Choose Gusto if you want...
- Small businesses (1-200)
- First-time payroll
- US payroll
- Benefits administration
Our pick: Gusto — Better overall scores and stronger performance across key categories. However, Ahrefs is the better choice if you prioritize features & functionality or scalability.
Real-Time Brand Data
Stock prices, reviews, sentiment & more
Ahrefs
PricingFeaturesSupportAlternativesIntegration
Last updated: 2024-12-10
Gusto
PricingFeaturesSupportAlternativesIntegration
Last updated: 2024-12-10
