Xero or Klaviyo?
Which saas & b2b tool brand is right for you?
Klaviyowins 4 of 7 categories
WINNER
Klaviyo
Power smarter digital relationships
4.6/5
|28,000 reviews4
Wins
2012
Founded
premium
Price
Head-to-Head Comparison
88
Features & Functionality
Klaviyo wins
92
85
Ease of Use
Xero wins
80
88
Integrations
Klaviyo wins
95
78
Pricing & Value
Xero wins
65
75
Customer Support
Klaviyo wins
78
82
Scalability
Klaviyo wins
90
88
Security & Compliance
88
Xero excels at
Ease of UsePricing & Value
Klaviyo excels at
Features & FunctionalityIntegrationsCustomer SupportScalability
Pros & Cons
Xero
Beautiful interface
Strong bank feeds
Multi-currency support
Good app marketplace
Limited US payroll
Basic inventory
Klaviyo
Best-in-class e-commerce integration
Powerful segmentation
Revenue attribution
Great flows/automations
Expensive
E-commerce focused
The Bottom Line
Choose Xero if you want...
- Small businesses globally
- UK/ANZ businesses
- Clean UI lovers
- Multi-currency needs
Choose Klaviyo if you want...
- E-commerce brands
- Shopify stores
- DTC companies
- Revenue-focused marketing
Our pick: Klaviyo — Better overall scores and stronger performance across key categories. However, Xero is the better choice if you prioritize ease of use or pricing & value.
Real-Time Brand Data
Stock prices, reviews, sentiment & more
Xero
+68
Score
PricingFeaturesSupportAlternativesIntegration
Last updated: 2024-12-10
Klaviyo
PricingFeaturesSupportAlternativesIntegration
Last updated: 2024-12-10
