Semrush or Xero?
Which saas & b2b tool brand is right for you?
Xerowins 4 of 7 categories
Semrush
Get measurable results from online marketing
4.6/5
|42,000 reviews3
Wins
2008
Founded
premium
Price
WINNER
Xero
Beautiful accounting software
4.4/5
|45,000 reviews4
Wins
2006
Founded
mid
Price
Head-to-Head Comparison
95
Features & Functionality
Semrush wins
88
75
Ease of Use
Xero wins
85
85
Integrations
Xero wins
88
65
Pricing & Value
Xero wins
78
80
Customer Support
Semrush wins
75
88
Scalability
Semrush wins
82
85
Security & Compliance
Xero wins
88
Semrush excels at
Features & FunctionalityCustomer SupportScalability
Xero excels at
Ease of UseIntegrationsPricing & ValueSecurity & Compliance
Pros & Cons
Semrush
Comprehensive SEO toolkit
Excellent competitive data
Regular feature updates
Strong content tools
Expensive
Steep learning curve
Xero
Beautiful interface
Strong bank feeds
Multi-currency support
Good app marketplace
Limited US payroll
Basic inventory
The Bottom Line
Choose Semrush if you want...
- SEO professionals
- Digital marketing agencies
- Competitive analysis
- Content marketers
Choose Xero if you want...
- Small businesses globally
- UK/ANZ businesses
- Clean UI lovers
- Multi-currency needs
Our pick: Xero — Better overall scores and stronger performance across key categories. However, Semrush is the better choice if you prioritize features & functionality or customer support.
Real-Time Brand Data
Stock prices, reviews, sentiment & more
Semrush
$14.56
+1.60%
$2.1B
Market Cap
$17.89
52W High
$10.45
52W Low
Last updated: 2024-12-10
+74
Score
Backlink analysisKeyword researchCompetitor analysisPriceContent tools
Last updated: 2024-12-10
Xero
+78
Score
PricingFeaturesSupportAlternativesIntegration
Last updated: 2024-12-10
