Semrush or Gusto?
Which saas & b2b tool brand is right for you?
Gustowins 4 of 7 categories
Semrush
Get measurable results from online marketing
4.6/5
|42,000 reviews2
Wins
2008
Founded
premium
Price
WINNER
Gusto
The people platform for growing businesses
4.6/5
|35,000 reviews4
Wins
2011
Founded
mid
Price
Head-to-Head Comparison
95
Features & Functionality
Semrush wins
88
75
Ease of Use
Gusto wins
95
85
Integrations
85
65
Pricing & Value
Gusto wins
82
80
Customer Support
Gusto wins
85
88
Scalability
Semrush wins
75
85
Security & Compliance
Gusto wins
88
Semrush excels at
Features & FunctionalityScalability
Gusto excels at
Ease of UsePricing & ValueCustomer SupportSecurity & Compliance
Pros & Cons
Semrush
Comprehensive SEO toolkit
Excellent competitive data
Regular feature updates
Strong content tools
Expensive
Steep learning curve
Gusto
Dead-simple payroll
Automatic tax filing
Great benefits options
Modern, clean UI
US-only payroll
Limited HRIS features
The Bottom Line
Choose Semrush if you want...
- SEO professionals
- Digital marketing agencies
- Competitive analysis
- Content marketers
Choose Gusto if you want...
- Small businesses (1-200)
- First-time payroll
- US payroll
- Benefits administration
Our pick: Gusto — Better overall scores and stronger performance across key categories. However, Semrush is the better choice if you prioritize features & functionality or scalability.
Real-Time Brand Data
Stock prices, reviews, sentiment & more
Semrush
$14.56
+1.60%
$2.1B
Market Cap
$17.89
52W High
$10.45
52W Low
Last updated: 2024-12-10
+74
Score
Backlink analysisKeyword researchCompetitor analysisPriceContent tools
Last updated: 2024-12-10
Gusto
PricingFeaturesSupportAlternativesIntegration
Last updated: 2024-12-10
