Semrush or Ahrefs?

Which saas & b2b tool brand is right for you?

Semrushwins 5 of 7 categories
WINNER
Semrush

Semrush

Get measurable results from online marketing

4.6/5
|42,000 reviews
5
Wins
2008
Founded
premium
Price
Ahrefs

Ahrefs

Everything you need to rank higher & get more traffic

4.7/5
|35,000 reviews
1
Wins
2010
Founded
premium
Price

Head-to-Head Comparison

95
Features & Functionality
Semrush wins
92
75
Ease of Use
Ahrefs wins
82
85
Integrations
Semrush wins
72
65
Pricing & Value
Semrush wins
60
80
Customer Support
Semrush wins
78
88
Scalability
Semrush wins
85
85
Security & Compliance
85
Semrush

Semrush excels at

Features & FunctionalityIntegrationsPricing & ValueCustomer SupportScalability
Ahrefs

Ahrefs excels at

Ease of Use

Pros & Cons

Semrush

Semrush

Comprehensive SEO toolkit
Excellent competitive data
Regular feature updates
Strong content tools
Expensive
Steep learning curve
Ahrefs

Ahrefs

Best backlink database
Excellent site explorer
Clean, intuitive UI
Accurate data
Expensive
Limited social features

The Bottom Line

Choose Semrush if you want...

  • SEO professionals
  • Digital marketing agencies
  • Competitive analysis
  • Content marketers

Choose Ahrefs if you want...

  • Link building specialists
  • SEO agencies
  • Competitor backlink analysis
  • Content gap analysis

Our pick: Semrush — Better overall scores and stronger performance across key categories. However, Ahrefs is the better choice if you prioritize ease of use.

Real-Time Brand Data

Stock prices, reviews, sentiment & more

Semrush

Semrush

$14.56
+1.60%
$2.1B
Market Cap
$17.89
52W High
$10.45
52W Low

Last updated: 2024-12-10

7-Day Free Trial

Try Semrush Pro or Guru free for 7 days.

17% Off Annual Plans

17% OFF

Save 17% when you pay annually.

Backlink analysisKeyword researchCompetitor analysisPriceContent tools
G2
4.5
(1,876)
Leader Fall 2024Best Usability
View reviews
Capterra
4.7
(2,134)
View reviews
Last updated: 2024-12-10
Ahrefs

Ahrefs

Free Trial

Try Ahrefs free. No credit card required.

Annual Billing Discount

20% OFF

Save up to 20% when you pay annually.

PricingFeaturesSupportAlternativesIntegration
G2
4.7285575420344355
(2,366)
LeaderHigh Performer
View reviews
Capterra
4.341160180073422
(844)
View reviews
TrustpilotGood
4.292517279395601
(288)
View reviews
Last updated: 2024-12-10