Gusto or Klaviyo?

Which saas & b2b tool brand is right for you?

Gusto

Gusto

The people platform for growing businesses

4.6/5
|35,000 reviews
3
Wins
2011
Founded
mid
Price
Klaviyo

Klaviyo

Power smarter digital relationships

4.6/5
|28,000 reviews
3
Wins
2012
Founded
premium
Price

Head-to-Head Comparison

88
Features & Functionality
Klaviyo wins
92
95
Ease of Use
Gusto wins
80
85
Integrations
Klaviyo wins
95
82
Pricing & Value
Gusto wins
65
85
Customer Support
Gusto wins
78
75
Scalability
Klaviyo wins
90
88
Security & Compliance
88
Gusto

Gusto excels at

Ease of UsePricing & ValueCustomer Support
Klaviyo

Klaviyo excels at

Features & FunctionalityIntegrationsScalability

Pros & Cons

Gusto

Gusto

Dead-simple payroll
Automatic tax filing
Great benefits options
Modern, clean UI
US-only payroll
Limited HRIS features
Klaviyo

Klaviyo

Best-in-class e-commerce integration
Powerful segmentation
Revenue attribution
Great flows/automations
Expensive
E-commerce focused

The Bottom Line

Choose Gusto if you want...

  • Small businesses (1-200)
  • First-time payroll
  • US payroll
  • Benefits administration

Choose Klaviyo if you want...

  • E-commerce brands
  • Shopify stores
  • DTC companies
  • Revenue-focused marketing

Real-Time Brand Data

Stock prices, reviews, sentiment & more

Gusto

Gusto

Free Trial

Try Gusto free. No credit card required.

Annual Billing Discount

20% OFF

Save up to 20% when you pay annually.

PricingFeaturesSupportAlternativesIntegration
G2
4.377850220375159
(923)
LeaderHigh Performer
View reviews
Capterra
4.26559281102713
(849)
View reviews
TrustpilotGood
3.8356626634750985
(210)
View reviews
Last updated: 2026-12-10
Klaviyo

Klaviyo

Free Trial

Try Klaviyo free. No credit card required.

Annual Billing Discount

20% OFF

Save up to 20% when you pay annually.

PricingFeaturesSupportAlternativesIntegration
G2
4.364999375551523
(2,311)
LeaderHigh Performer
View reviews
Capterra
4.276777776223634
(574)
View reviews
TrustpilotGood
4.319611839403884
(127)
View reviews
Last updated: 2026-12-10