Gusto or Klaviyo?
Which saas & b2b tool brand is right for you?
Gusto
The people platform for growing businesses
4.6/5
|35,000 reviews3
Wins
2011
Founded
mid
Price
Klaviyo
Power smarter digital relationships
4.6/5
|28,000 reviews3
Wins
2012
Founded
premium
Price
Head-to-Head Comparison
88
Features & Functionality
Klaviyo wins
92
95
Ease of Use
Gusto wins
80
85
Integrations
Klaviyo wins
95
82
Pricing & Value
Gusto wins
65
85
Customer Support
Gusto wins
78
75
Scalability
Klaviyo wins
90
88
Security & Compliance
88
Gusto excels at
Ease of UsePricing & ValueCustomer Support
Klaviyo excels at
Features & FunctionalityIntegrationsScalability
Pros & Cons
Gusto
Dead-simple payroll
Automatic tax filing
Great benefits options
Modern, clean UI
US-only payroll
Limited HRIS features
Klaviyo
Best-in-class e-commerce integration
Powerful segmentation
Revenue attribution
Great flows/automations
Expensive
E-commerce focused
The Bottom Line
Choose Gusto if you want...
- Small businesses (1-200)
- First-time payroll
- US payroll
- Benefits administration
Choose Klaviyo if you want...
- E-commerce brands
- Shopify stores
- DTC companies
- Revenue-focused marketing
Real-Time Brand Data
Stock prices, reviews, sentiment & more
Gusto
PricingFeaturesSupportAlternativesIntegration
Last updated: 2024-12-10
Klaviyo
PricingFeaturesSupportAlternativesIntegration
Last updated: 2024-12-10
